About Us
WEER is a queer culture brand founded in New York City in 2019 by Jesus and Sergio, two first-generation Mexican-Americans and proud members of the LGBTQ+ community. Formerly known as Gay Pride Apparel, we became WEER in 2026 — because the community we built this for deserves a brand that shows up every month, not just one.
The idea was born during Pride 2018 in New York City, when the rainbow streets went quiet on July 1st. That moment made something clear: queer people don't stop existing in July. Neither should the brand built for them.
What started in a small apartment has grown into a global community of over 100,000 people, 75,000+ orders shipped worldwide, and a giveback program supporting 50+ LGBTQ+ organizations year-round.
WEER is apparel, accessories, and culture — built on the belief that visibility doesn't have a season. Present tense. Plural. Every day.
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We built giveback into the brand — not as an afterthought.
Since 2019, a portion of every sale has gone back into the community. Not as a seasonal campaign. Not as a PR moment. As a structural part of how we operate.
We believe queer-owned businesses have a responsibility to each other — and to the broader fight. This is how we show up for it.
Organizations we've supported
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Frequently Asked Questions
Order
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.