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We are Gay Pride Apparel, a NYC-based brand founded in 2019 by Jesus & Sergio, two first-generation Mexican-Americans and proud members of the LGBTQ+ community.

Our mission is simple: empower and celebrate the LGBTQ+ community every single day—not just in June. We create high-quality apparel and accessories that champion authenticity, empowerment, and pride year-round.

The idea was born during Pride 2018 in New York City, when we saw the rainbow streets washed away on July 1st. That moment made us realize: Pride shouldn’t disappear after one month. From our small apartment launch to shipping over 65,000 orders worldwide, we’ve grown into a global community of over 100,000 humans.

More than a shop, Gay Pride Apparel is a movement—built on visibility, inclusivity, and the belief that Pride is every day.

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We built giveback into the business model — not as an afterthought.

Since 2019, a portion of every sale has gone back into the community. Not as a seasonal campaign. Not as a PR moment. As a structural part of how we operate.

We believe queer-owned businesses have a responsibility to each other — and to the broader fight. This is how we show up for it.

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