How We Give Back
Every purchase is a protest.
We built giveback into the business model — not as an afterthought.
Since 2019, a portion of every sale has gone back into the community. Not as a seasonal campaign. Not as a PR moment. As a structural part of how we operate.
We believe queer-owned businesses have a responsibility to each other — and to the broader fight. This is how we show up for it.
How we do it
Your Support Helps Us
Advocate for queer rights where they're under attack — We use our platform, our voice, and our reach to push back — loudly and publicly — on legislation and rhetoric that targets our community.
Directly support nonprofits doing the work — In-kind donations, marketing support, social amplification, and more — given to organizations on the ground, not on the sidelines.
Continuously spotlight the people making change — Through our editorial blog, The Queer Generation, we tell the stories that deserve to be told — activists, artists, organizers, and everyday humans living loudly.
Keep showing up — and keep showing people it gets better — Representation matters. Hope matters. We're not stopping.
our impact
Our impact and giveback has evolved as we have grown and evolved.
2019 | New Org Every Month
Every month, a different organization.
Every month, a wildly different amount. $35 one month. $300 the next. No real formula.
2020-2022 | 10% of Profits
Then accounting got complicated, taxes got harder, and some orgs didn't want to work with us. It felt like a one-way street and our efforrs didnt matter. Which is not a nice feeling.
Overall, better on paper than in practice.
2023-Now
We donate what we can. What we do best. Merch. Any org hosting a gala, auction, raffle, or giveaway can request our products to help them raise money. No uneven math. No strings.
50+ organizations and counting. Over $50k in product. Plus, doing what we do best: making things.
Organizations we've supported
Want to partner on a giveback initiative?
Get in touch!
Whether you're a nonprofit, a brand, or an individual with an idea — we want to hear from you. Our giveback work is always growing, and the best partnerships start with a conversation.
We respond to all partnership inquiries within 3–5 business days.
Over 200,000 Humans
Our Community
We're not just a store. We're a statement— built by two queer people of color who believed that buying something could mean something.