How We Give Back
Every purchase is a protest.
We built giveback into our brand, not as an afterthought.
Since 2019, a portion of every sale has gone back into the community. Not as a seasonal campaign. Not as a PR moment. As a structural part of how we operate.
We believe queer-owned businesses have a responsibility to each other and to the broader fight. This is how we show up for it.
How we do it
Your Support Helps Us
Advocate for queer rights where they're under attack. We use our platform, our voice, and our reach to push back, loudly and publicly, on legislation and rhetoric that targets our community.
Directly support nonprofits doing the work. In-kind donations, marketing support, social amplification, and more — given to organizations on the ground, not on the sidelines.
Continuously spotlight the people making change — Through our editorial blog, The Queer Generation, we tell the stories that deserve to be told — activists, artists, organizers, and everyday humans living loudly.
Keep showing up and keep showing people it gets better. Representation matters. Hope matters. We're not stopping.
our impact
Our impact and giveback has evolved as we have grown and evolved.
2019 | New Org Every Month
Every month, a different organization.
Every month, a wildly different amount. $35 one month. $300 the next. No real formula.
2020-2022 | 10% of Profits
Then accounting got complicated, taxes got harder, and some orgs didn't want to work with us. It felt like a one-way street and our efforrs didnt matter. Which is not a nice feeling.
Overall, better on paper than in practice.
2023-Now
We donate what we can. What we do best. Merch. Any org hosting a gala, auction, raffle, or giveaway can request our products to help them raise money. No uneven math. No strings.
50+ organizations and counting. Over $50k in product. Plus, doing what we do best: making things.
Organizations we've supported
Want to partner on a giveback initiative?
Get in touch!
Whether you're a nonprofit, a brand, or an individual with an idea — we want to hear from you. Our giveback work is always growing, and the best partnerships start with a conversation.
We respond to all partnership inquiries within 3–5 business days.
Over 200,000 Humans
Our Community
We're not just a store. We're a statement— built by two queer people of color who believed that buying something could mean something.