Our last Pride month as Gay Pride Apparel

Seven years ago we started this with an idea, a laptop, and a lot of love for this community. We called it Gay Pride Apparel because that's exactly what it was. Simple, direct, and built for one of the most important seasons of the year.

We had no idea what it would become.

75,000+ orders shipped to every corner of this country. Three years inside Walmart stores. Collaborations with HBO, Wicked The Musical, and SIX. Dozens of nonprofit partners supported through every purchase, every year, not just in June. A community that never let us feel like we were doing this alone.

This month is our last Pride as Gay Pride Apparel.

That's not a sad thing, even if it feels that way a little. This name carried us further than we ever imagined. It opened doors, started conversations, and put queer clothing in places it had never been before. We are proud of everything it became.

But we've outgrown it. The brand we built is bigger than a season. It shows up in January when the laws change. It shows up in October when the community needs to be seen. It shows up every month because queer people exist every month, not just in June.

Something new is coming on July 1st. We're not going anywhere. We're just finally getting a name that holds everything we've built and everything we're still going to build.

Until then, we wanted to celebrate this chapter the right way.

30% off sitewide with code GPAFOREVER. This weekend only.

Thank you for seven years. Truly.

We're more than just "gay" "pride" "apparel." We always have been.

With love, Gay Pride Apparel