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Every Purchase Gives Back

Liberation for All

Since 2019

NYC Born

Queer-Owned

GPA IS EVOLVING

HELLO, WEER!

After seven years, Gay Pride Apparel is now becoming WEER.

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As seen on

CATS: THE JELLICLE BALL X GAY PRIDE APPAREL

Over 200,000 Humans

Our Community

We're not just a store. We're a statement— built by two queer people of color who believed that buying something could mean something.

Our Story

Every purchase is a protest

How We Giveback

Every sale goes back into the community. Not as a seasonal campaign — as a structural part of how we operate.

  • Advocating for queer rights where they're under attack
  • Directly supporting nonprofits with in-kind donations and marketing
  • Spotlighting the people doing the work through The Queer Generation
  • Keeping hope visible — because it gets better

The Queer Generation

The Queer Generation is GPA's editorial home for the stories, legislation, and conversations shaping queer life right now. Intersectional by default. Opinionated when it counts. Built for everyone the movement belongs to.

Support for LGBTQ+ rights just dropped. It's not evenly spread

For two decades, Gallup's tracking of American attitudes toward LGBTQ+ issues moved in one direction: up. That trend has now reversed, and the shift is not happening evenly across the political spe...

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Junior LaBeija was always going to be a Jellicle
Collaborations

Junior LaBeija was always going to be a Jellicle

He called the categories at the most famous balls ever filmed. Now he's on Broadway playing Gus, the theatre cat who looks back on every part he ever had. Junior LaBeija isn't acting. He's remember...

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You Belong Here

GPA is more than apparel. It's a community of people who show up — for each other, for the fight, for the future.

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thanks to your support

Organizations we've supported