Gay Pride Apparel is changing its name. The community gets to decide what it becomes.

Gay Pride Apparel (GPA), the queer- and minority-owned apparel brand and media company based in New York City, is changing its name. And for the next month, its community will help decide what that name is.

Starting today, GPA will share a series of brand concepts publicly: different names, visual identities, color palettes, and directions for what the next era of the brand could look like. Followers are invited to react, vote, and push back throughout June. On July 1st, GPA will reveal the new name it is moving forward with.

The decision to rebrand reflects years of evolution that the original name was never built to hold. Since 2019, GPA has grown into an apparel brand, a giveback program, and a full editorial media operation through The Queer Generation (TQG), its LGBTQ+ news and culture platform. A name built around a single season no longer captures what the brand actually does or who it serves.

The concepts being shared publicly range from understated to bold, drawing on references from queer history, ballroom culture, chosen family, and political identity. Each has been developed with a full visual direction so the community can respond to something real, not hypothetical.

The rebrand process unfolds across GPA's social channels throughout June, with polls, reveal posts, and ongoing community engagement built into each week. The final name will be announced on July 1st, along with the new visual identity and a transition plan that rolls out gradually over the coming months.

Gay Pride Apparel products, the GPA giveback program, and The Queer Generation editorial platform remain active and unchanged throughout the process. The full rebrand campaign is available to follow at gayprideapparel.com and across GPA's social channels.